While researching ‘recent campaigns from BHS’, just purely out of curiosity, it was fair to conclude that the British Horse Society has a stronger online presence than the former department store mogul. That speaks volumes.
The power of influence is an incredible thing. One of the main end goals of PR, the ability to influence people takes time, skill and usually a carefully planned communications strategy.
Unless you’re Lewis Hamilton. In which case it’s pretty much instant.
There's a lot of content out there. And theoretically it's all designed to help you. But we look beyond the headline and find the really useful stuff to make your digital marketing that bit easier.